Strategy. Clarity. Growth
Strategy built for modern hotels.
Marketing & Communications consultancy for hotels ready to grow beyond the expected.
Marketing & Communications consultancy for hotels ready to grow beyond the expected.
Michelle Klein is the Founder of Klein & Co. Marketing, a boutique consultancy specializing in brand strategy and performance marketing for hotels and hospitality brands. With over 15 years of experience across ownership groups, agencies, and independent consulting, she partners with hotels to drive direct revenue through thoughtful storytelling, digital strategy, and customer experience.
Prior to launching Klein & Co., Michelle served as Vice President of Integrated Marketing at a hospitality management company, where she led brand and marketing strategy across a diverse portfolio of branded, boutique, and luxury hotels.
Her experience also includes leadership roles across agencies and multiple management companies, spanning both above-property and on-property capacities. In these roles, she oversaw marketing for branded and independent properties alike, leading digital strategy, communications, social media, and CRM.
“Her work is grounded in the belief that strong brands and smart strategy, when thoughtfully aligned, are essential to driving long-term hotel performance.”
Four connected disciplines that align brand, performance, and guest experience.
They need better alignment between brand, performance and experience. That’s where we focus.
We define the story and the strategy first — so every campaign, channel, and dollar pulls in the same direction.
Instinct sharpened by evidence. We let performance, guest behavior, and market signals guide the roadmap.
A brand isn’t decoration — it’s a revenue engine. We build identity that guests feel and bottom lines reward.